When you use the PixelBru Apps and Games, We will collect information about you. Such information, also known as “personal data” can be automatically collected by PixelBru when necessary, or voluntary submitted by you. We use this data to provide you with the app or game that you downloaded, to ensure safety, and for other purposes described below (for instance advertising).
When you install and use PixelBru Apps and Games, we can collect and process some of your data for different legitimate purposes.
You will find below explanations regarding the reasons why PixelBru may collect data and the legal bases PixelBru relies on in each case.
PixelBru collects data:
- To provide you with the services you asked for
(e.g., knowing that you completed the first level to allow access to the second one)
- Legal basis – such data processing is strictly necessary for the service(s) asked
- To run analytics and understand how users interact with our product and services in order to continuously improve it either directly or through third party partners
(e.g. identifying that a feature is annoying for users or that a level is too difficult for most gamers)
- Legal basis for third party analytics – Express consent. In the countries where collecting users’ consent may be required by applicable laws and regulations, PixelBru only shares personal data collected through PixelBru apps with third party partners that provide PixelBru with analytics services once you express your consent through the pop-up notice included in our apps.
- Legal basis for first party analytics – Legitimate interest. PixelBru collects user data for the purpose of its own internal analytics tools. Data is used for the sole purpose of PixelBru analytics tool and is not shared with any third parties. This data processing is based on the legitimate interest of PixelBru.
- To serve advertising tailored to the preference and interests of our users
and allow PixelBru to continue to provide free services and products.
- Legal basis – Express consent. In the countries where collecting users’ consent may be required by applicable laws and regulations, PixelBru only processes or shares personal data collected through PixelBru apps for personalized advertising purposes once you express your consent through the pop-up notice included in one of our apps.
Please only note that in the case where you withdraw your consent or where you refuse to consent in the first place, you will still be served with advertising but that may be less relevant to you as it will not be tailored to your interests.